this is what we do

Saudi Arabia’s rapid development has opened exciting new opportunities in sports and youth development. But access to high-quality sports programs, after-school activities, and professional facility management remains a challenge.

Schools, communities, and developers are looking for reliable partners who can not only meet but exceed expectations—creating sustainable, engaging, and world-class sports environments.

That’s where Nujoom comes in! We’re here to bridge the gap, ensuring that every young athlete, no matter their age or level, has the opportunity to play, grow, and succeed.

  • We develop and operate world-class sports academies across multiple locations in Saudi Arabia, delivering top-tier coaching, structured development pathways, and a commitment to excellence in every program.

  • We provide professional sports facility management, ensuring smooth operations, innovative programming, and maximum return on investment for our partners. From scheduling to maintenance, we make sure facilities are utilized to their full potential.

  • We help schools elevate their sports programs through in-curriculum assistance, after-school activity (ASA) management, and expertly run holiday camps that keep students engaged and active year-round.

  • Have a vision but need help bringing it to life? Whether you’re looking to launch a new sports concept, optimize facility operations, or upgrade your sports programs, our expert team will guide you every step of the way.

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this is how we do it

Strategic Partnerships:

Collaborations with the best sports academies and experts, both locally and internationally.

Focus on integrating the knowledge, heritage, and talent of Saudi people with global expertise.

Comprehensive Service Offering:

End-to-end solutions covering sports academies, facilities management, after school activities, holiday camps, curriculum assistance, and event management.

One-stop-shop for venues seeking to enhance their sports and extracurricular offerings.

Extensive Experience:

Over 30 years of combined experience in international sports, academy development, and facilities management.

Proven track record of building and scaling successful sports programs across the region.

Compliance and Quality Standards:

Strict compliance requirements for all partner academies, ensuring top-tier program delivery.

Rigorous performance control measures, including regular evaluations, customer feedback and safety protocols.